Know us more
About Us
About Us
SPORTS MEDIA & COMMUNICATIONS
PR, communications, content creation and social media.
We create bespoke content and work with traditional and digital media platforms to bolster our athletes’ profiles. We use our sports journalism expertise and high-profile boxing ambassadors to promote our work.
We work with our partners to maximise publicity for their core businesses and implement corporate social responsibility initiatives.
MANAGEMENT
We work with boxers to support their career development and advancement. We support them with sponsorship, financial management, community outreach opportunities and employment.
Examples include broadcasting, coaching, training, and employment for secondary careers whilst actively boxing.
We help prepare fighters for life after professional sport.
PARTNERSHIPS
We deliver opportunities for companies to invest and prosper through boxing. We create partnerships and deliver programmes aimed at boosting core business through our initiatives such as: Boxing Seminars, Boxing Lunch Club and Boxing Training Camps.
Our links with charities enables us to implement projects that support businesses’ CSR goals along with staff motivation, health, and fitness.
We create bespoke content for our partners and maximise all press and pr opportunities.
Meet the Team
Dominic McGuinness
An experienced sports writer and broadcaster, Dom has worked for the BBC, SKY, ITN, talkSPORT and as an independent tv producer making sport documentaries. He continues to work as a freelance boxing commentator and presenter and uses his media expertise to maximise press and PR opportunities for our fighters and clients. The author of two boxing books - 'Ricky Hatton - The Real Hitman' and 'Million Dollar Crolla' - Dom is also a licensed manager with the British Boxing Board of Control, and a qualified boxing coach.
Anthony Crolla
Anthony scaled the heights as a fighter, working his way through the small hall scene to British title success before taking on the world's best in front of his adoring Manchester supporters. 'Million Dollar' overcame drama in and out of the ring to reach the pinnacle of the sport when he finally realised his dream to become world champion when claiming the WBA title on an unforgettable night at the Manchester Arena. After sharing the ring with greats including Jorge Linares and Vasiliy Lomachenko, Anthony retired from fighting to concentrate on the next phase of his career as a boxing trainer and manager. New Moston's finest is head coach at Fox ABC where he also coaches his impressive stable of professional fighters. Despite his busy schedule, Anthony is a familiar face on tv through his work as a boxing pundit.
Fighters
From Omagh, County Tyrone, Callum is Ireland’s best kept secret and a fighter tipped to scale the heights of the sport.
The unbeaten bantamweight, a three-time Irish amateur champion, is reinvigorated after a spell away from the ring, and is now hunting down titles as he fixes his sights on fulfilling his great potential.
During his sabbatical from the pro game, ‘Cool’ built up his own personal training business and stayed fit and sharp and is always ready to go.
A talented Gaelic footballer before boxing took hold, Callum may still look like a schoolboy despite being in his mid-twenties, but don’t let the baby face fool you. This is a man who can really fight.
Younger brother of fellow pro Tiernan, Callum is trained by Belfast’s Dee Walsh and co-managed by Project Boxing and David McGinley Sport.
Hailing from south London, Dan enjoyed a good amateur career before turning professional in 2018. He remains unbeaten with his most notable win to date, a thrilling British fight-of-the-year contender against Louis Isaacs at the famous York Hall.
Post-pandemic, Dan took a little time out from the pro ring to take advantage of an incredible offer to train the rich and famous at luxury resorts in the Maldives and Switzerland. He has also contributed written pieces for Sky Sports Boxing, and through his work as a tv pundit, podcaster and boxing analyst, has grown an impressive social media presence with more than 350,000 followers.
Now back in professional boxing, Dan has set his sights on fulfilling his potential in the welterweight division whilst continuing to grow his online fan-base.
The younger brother of former world champion Anthony, and not the latter’s son as has been wrongly (but fabulously) reported, Will is carving out his own career as a heavy-hitting super-welterweight.
Twelve years ‘Million Dollar’s’ junior, Will took time out from the sport after showing promise as an amateur, but now, the former scaffolder is intent on scaling the heights in the professional game and hunting down titles.
Will was a constant in Anthony’s dressing room at home and abroad as he realised his dream of world honours, so no better man to now be coaching and guiding him down his own career path.
Along with boxing, Will shares Anthony’s love of Manchester United, but otherwise claims to be a wittier, more intelligent, and better-looking man.
A two-time national champion as an amateur, Bobby’s transition into professional boxing has been seamless. The unbeaten Mancunian is trained by former world champion Anthony Crolla, and tipped for big things in the sport.
A talented footballer, Bobby played centre-midfield at the academies of Oldham Athletic and Blackburn Rovers before concentrating on the fight game. Bobby is equally adept with his hands away from the boxing gym, helping his dad Rob build swimming pools for the rich and famous!
Polish-born Krzysztof has been in the UK since he was seven years old. The family first lived in Nottingham before settling in Southend-on-Sea, where he first walked into a boxing gym as a ten-year old.
After a good spell as an amateur, Krzysztof studied marketing at university before returning to boxing and turning professional. The unbeaten featherweight combines training with working from home as a mortgage litigator. While he may not win too many friends in the day job, his plan is to continue growing his impressive fan base as he navigates his way to titles, with the dream to follow in the footsteps of his boxing idol Roberto Duran.